As a business, we recognize the importance of protecting and restoring our environment ecosystem. We believe that in taking care of the environment, we, in turn, contribute to the well being of all of us.
When reviewing our footprint we realized that there was an opportunity for us to contribute to reforestation as we deployed telecommunication infrastructure. Informed by this we introduced a tree planting culture around all our BTS construction sites. To date, our BTS division has constructed over 1000 towers across Kenya and our strategy for this is an initiative to plant 50 trees for every tower that we erect.
Similarly, as we continue to promote quality education through diﬀerent initiatives, we have identiﬁed an opportunity for students to contribute to the cause of protecting life on land through a tree-planting program dubbed “Mwanafunzi Adopt a tree”. The mwanafunzi adopt a tree initiative has to date been rolled out successfully in schools around Meru and Coast Regions. Collectively our goal as Adrian is to have planted over 25,000 trees by 2023.